Category: Marketing Campaign of the Year – Energy/Nutrition Products & Services
Judges comments:
“This is a wonderful execution on insight, data, and marketing objectives. Mix humor, pointed focus, and the target market to generate a campaign with energy. It has legs, draws the consumer into the tent and delivers.”
“This is a well thought out and impressive program that effectively packaged a single product into a product line targeting multiple audiences. The approach is really smart. The photography in the brand work is beautiful and compelling.”